HTML5 or native app? That is the question for app owners

Virgin Active's new HTML5 app. The club
says only a couple "general IT phobes"among 20,000 members intially struggled with the change.

In a time when apps seem to rule the world and businesses are measured by how well their customers engage with them via smartphone applications, should you build a one-size-fits- all HTML5 mobile web app or spend up big building 'native' apps for Android, iOS, Blackberry and Windows Phone?

HTML5, the latest "write once, run anywhere"
incarnation of the web's mark-up language
HTML, promises the ability to build cheaper,
richer, more interactive apps that run on any
mobile browser.
The question is again on the lips of many
developers and their clients after Facebook
last month went the other way, and replaced
large chunks of the embedded HTML5
code in its iOS app with Objective-C, the iOS
native code. Anyone who recently updated their
Facebook app on an iPhone or iPad would likely
have noticed faster load times and smoother
scrolling.
Virgin Active's new HTML5 app. Members book
via phone or on the web prior to attending
classes.
Around the same time, flexibility, cost and
pragmatism beat finesse when the Virgin
Active Australia chain of health clubs, scrapped
its free iPhone app in favour of an HTML5
mobile web app the company says was a no-
brainer. The "mylocker" app allows club
members to book classes and session times, in order to guarantee a spot.

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HTML5 or native app? That is the question for app owners