Fashion App Info: Monsoon launches loyalty app

High street womenswear retailer Monsoon has
teamed up with Ikano Financial Services to
launch a loyalty app, with the aim of reducing
loyalty scheme operating costs as well as
making the scheme more accessible and
convenient for customers.

The new loyalty app, which marks the first in
UK fashion retail, has been developed by retail
loyalty specialists Ikano and allows customers
to join the Monsoon Reward Scheme, alert them
to Monsoon promotions, as well allowing
members to use their phones as a reward card,
negating the need for carrying a plastic card.

The free app, which works across multiple
smartphone platforms including iPhone,
Android, Blackberry, Windows 7 and mobile
web, also enables customers to find their
nearest Monsoon store by providing a list of
stores within a three mile radius.

Commenting on the app, Joe Irons, E-commerce
& Multichannel Marketing Director at Monsoon
Accessorize, said: "As well as being convenient
for customers by allowing them to manage
their Reward Card on the move, the app will
allow them instance access to their Reward
Card balance and transactions as well as our
latest exclusive offers.

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