App Info : Nokia Windows Phone 8 must sell the apps dream to developers

The key statement from Nokia's Windows Phone 8 launch in New York didn't come from the company's chief executive Stephen Elop, but from his guest, Microsoft boss Steve Ballmer.

He described Windows as "the largest single
opportunity available for software developers
today", touting the prospect of 400m devices
running Windows 8 and Windows Phone 8 by this time next year.

But here's the statement: "The next app
developer to hit it really, really big will be a
developer on Windows."

In a nutshell, this is the dream that Microsoft
and Nokia must successfully pitch to
developers. It's not the only factor determining the prospects of both companies' smartphone ambitions, but it's one of the key pillars that will – to borrow the metaphor from Elop's famous memo – set their platform alight. In a positive or negative sense.

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Nokia Windows Phone 8 must sell the apps dream to developers