Tech Sports App Info : BBC Launches Localized iOS, Android Olympics Apps (Video Not Included Internationally)

The two-week countdown to the Olympics
is on, and the big broadcasters are getting their ducks in line for how they will be streaming, tweeting, sharing, and generally filling your digital life with their own twists on the global sporting event. The latest development comes from the BBC, which today released the iOS and Android
versions of its Olympics apps featuring text
commentaries, news updates and “medal
moments.” There will be separate editions for
the UK and the rest of the world: because the
BBC only has rights to stream content in the UK,
it will only be the UK version that will include
streamed video; the international version, the
BBC tells me, will only have links to clips on its
website. But it will have localized content, using
GEO IP targeting to deliver headlines for teams
from whatever region you are in above all
others.


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BBC Launches Localized iOS, Android Olympics Apps (Video Not Included Internationally) - TechCrunch