Tech /App Info : Facebook Transformation Into a Mobile First Company

At Facebook's headquarters here, mobile devices are everywhere. The first thing visitors do is sign in on iPads at the front desk. Employees at the campus coffee shop use iPads as cash registers. Instead of sending emails, Facebook employees prefer to use the company's messaging system, which pops up new messages on both mobile devices and PCs.

Mobile is clearly on the company's mind,
especially now that people are spending more
time using Facebook through mobile apps than
on computers. And on Wall Street, investors
are putting pressure on Mark Zuckerberg's
social network to master the mobile world so
it can speed up growth and lift its sagging
stock.

But the challenge for Facebook, along with
other companies like Google that got their
start on the Web, is figuring the best way to
serve ads to mobile users without cluttering up their small screens and driving them away in frustration. For now, mobile ads bring in less money than standard Web ads, so the shift to mobile threatens to undermine Facebook's revenue.

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Facebook Transformation Into a Mobile First Company | TheLedger.com