App Info : O2 parent starts marketing Skype rival - Marketing news - Marketing magazine

The free iPhone and Android app, which
launched in May, enables users to make voice
calls, share pictures and have text chats for
free with other users, through a single
interface rather than having to switch between applications.

The app launch marks a new direction for
Telefónica which charges for calls and
texts, by offering a free service, albeit with associated data charges, and helps it keep up with services such as Skype.

Telefónica Digital has launched a Facebook page for TU Me that houses a new video promoting the service.

The video is a playful animation of a couple who meet and develop their relationship using the app and its features. It was created by Jam and Studio AKA.

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O2 parent starts marketing Skype rival - Marketing news - Marketing magazine