Friday, August 3, 2012

App Info : iPhone & Android App Stores Lifting the Developer Middle Class


Apple and Google's mobile platforms are making billions of dollars for developers. For instance, Apple paid developers nearly $1.5 billion through its App Store in the first two quarters of 2012, according to mobile analyst Flurry.

About 32% of the combined money flowing into Android’s Google Play store and the App Store went to developers of the top 100 ranked apps. That might seem like a large percentage, but in 2010 it was 55%. In fact, middle-class developers - those who publish the bulk of the 600,000 apps available in the Google's and Apple's app stores - are making a comeback.

In January, we predicted that the market for
applications through Android and iOS would
be about $6 billion. To date, Apple has generated about $2.14 billion in revenue from its App Store (with 70% going to developers). That puts the company's app sales on target for around $4.5 to $5 billion for 2012 - likely higher, considering that the holiday season tends to be a download-heavy time. Adding Android app sales, our January estimate looks conservative. Flurry estimates the total app ecosystem to be worth about $8.7 billion in 2012, taking in-app advertising revenue into account.

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iPhone & Android App Stores Lifting the Developer Middle Class

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