India Cable TV Digitisation: 2 minute blackout on TV from today till Sunday

Starting today till Sunday, four metros -
Mumbai, Delhi, Kolkata and Chennai, will have to
brace themselves for a two-minute blackout
on television, as broadcasters make attempts
to convince viewers to make the switch to
digital signal before the pre-set deadline. The
Times of India now reports that on Friday,
Saturday and Sunday, all broadcasters will
switch off transmission, at the same time at
7:58 pm, 8:58 pm and 9:58 pm to make way for
an advertisement in both Hindi and English.
The 30-second advertisement that will play
across channels, will essentially remind
viewers across the four metros to install a
set-top box before the deadline, or just forego
the idea of viewing television. The report
confirms further that the advertisement will
end with a brief warning in English, “Go
digital or go blank”, and in Hindi, “Set top
box lagayein ya TV bhool jayein".

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Cable TV Digitisation: 2 minute blackout on TV from today till Sunday