Hot Offer from Amazon: Buy a 10$ Gift Card for $5 only

Amazon will use a two-for-one gift card offer
next week to get consumers to check out AmazonLocal, its daily deals service.
On Tuesday, March 20, Amazon will let consumers buy a $10 gift card
for $5. The catch: They have to go to amazonlocal.com to
redeem it. The card is good for any Amazon merchandise, though. The
retailer is limiting
buys to one per customer.
Mike George, vice president of AmazonLocal,
says the promotion is the most high-profile
yet for the service, which launched last June in
Boise, Idaho. AmazonLocal is now in 90 locations in 26 states and
Washington, D.C.
Though others, including Facebook, have backed
out of the daily deals category after it seemed
to cool off last year, George says Amazon is applying its experience
in the online retail space to the segment. "Some of our
customers have up to a 17-year relationsip with us," he says. "Our job
is to make sure they can make really informed purchase
decisions."

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