Health : Kellogs Ad banned abroad, but not in India ! The Times of India

A Kellogg's 'Special K' advertisement has
been banned in the UK for misleading customers about the calorific value of a
bowl of cereal.

The cereal, which is said to aid women in losing weight by a calorie-controlled diet, had apparently not included the milk calories and was hence giving women the wrong idea about the number of calories they were consuming.

Why not ban in India?
Kellogg's Special K is sold in India too, with its TV ad showing a lissome Lara Dutta slimming down with the cereal and keeping her husband intrigued about the 'new' her. However, the Advertising Standards Council (ASCI) of India says that the reason it hasn't been banned here is because it might not be the exact same advertisement. Alan Collaco, secretary general of the ASCI, says, "For an ad to be banned, there has to either be a complaint from a consumer or from a competitor, or there is a suo moto complaint generated by us. Many times, the exact ad which is banned outside is not shown in
India.


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