how to leverage your business - An App A Day

Indian entrepreneurs had their
first taste of what the telecom
consumer market could offer
when operators opened up to
allow outsiders to power up
their value added services (VAS)
services. One- and two-man
companies mushroomed to
provide content and services
ranging from cricket and
Bollywood to astrology and
dating. But with operators
keeping 80% of the revenue and
paying these service providers
six to eight months later, the
partnerships didn’t work out.
Cut to 2007. Apple releases the
Jesus phone, commonly called
the iPhone, and in 2008 opens
its platforms to developers. Not
only does Apple give developers
70% of the revenue but also pays
their share in 60 days. In this
walled garden the only thing that
matters is quality—the better
your app, the more consumers
play, the more money you make.
Suddenly, Indian entrepreneur
developers could ideate and
create apps in India, at Indian
costs and sell them on iTunes to
Americans. Combined with 99-
cent purchases, it’s a perfect
storm for impulse purchases. READ MORE..,


business.outlookindia.com | An App A Day